About Our Store

A Whole Lot of Love is an online children's gift store, selling quality toys, arts and crafts, accessories and décor. We have a strong commitment to provide high quality products and countless hours are spent researching and sourcing the brands we stock. We are committed to insuring that the toys babies and children play with, and often put in their mouths, are made with safe materials and non toxic paints. And where possible we like to support Brands who produce eco friendly products and adhere to fair trade practices.

There is a focus on unique and beautiful things that scream quality in both production and design. At A Whole Lot of Love you will find vintage inspired, thoroughly modern, quality products for your children to play, learn and love.  

We are a small family business. Get in touch if you have any questions about our products or service. We would love to hear from you, any and all feedback will be appreciated.

Happy Shopping!

About The Owner

My journey to this point started in high school when I discovered a love of art and went on to study art and design and textile design. However I diverted from this path, and after a few different career choices, I went back to Uni and became a Youth Worker. My background in Social Work and Youth Work (working mainly in the area of child abuse and trauma) very much moulded who I am today. Not many nice stories and not many happy outcomes........

I knew after the birth of my daughter in 2007 that I didn’t want to go back to my career and desperately wanted to get back to doing something more creative. At the time I didn’t have the confidence to pursue something new, and like many, I was scared to tackle the unknown and fear got the better of me. But to be fair to myself, I was a first time Mum tackling something very new and discovering a whole other side to myself. So I went back to my career, part time, and as a mum, found it 10 times more confronting and 10 times more heart breaking!

Late 2012, when my son was just 15 months, our family moved to Daylesford in country Victoria not too far from Melbourne. A great opportunity presented itself while living in Daylesford. I began selling children’s clearance clothes and shoes in a local vintage market. I loved it! Something I always wanted to do since I was a little girl was to play ‘shop’ and I wanted my very own shop. The market stall didn’t do that well until I introduced some vintage toys and quality wooden toys. And this is where A Whole Lot of Love began (then called Whole Lotta Love- yes, from the song by Led Zeppelin). 

We lived in Daylesford for just over a year and I knew then that I wanted so much more than a market stall. Living somewhere new, away from friends and family took me out of my comfort zone and did wonders for my confidence. So at the end of Jan 2014, after almost a year of research, I hit the grown running when we moved back to our home in Melbourne. And this is when A Whole Lot of Love On-line was born. We launched in March 2014 and although it’s a lot of work, a whole lotta work, there is nothing else I’d rather be doing.